Plot twist: getting called out for scrolling during advertising class launched my entire career. Now I help brands create the content that stops everyone else's thumbs, too.

A social media and creative strategist based in Atlanta, GA. I bring 7+ years of social and digital experience working with internal teams from big-league brands like the Super Bowl to CPG and lifestyle-focused brands.

What started as "random scrolls" during my SCAD advertising classes turned into something much bigger. While we were learning about billboards and print ads, I was obsessed with how brands could build community and story through 9 squares. It didn't matter if you were Nike or a scrappy startup e-commerce brand—social was (and still is!) the leading game-changing tool to put anyone on the map.

My curiosity has led me to experience both sides of the industry—working agency-side on major campaigns and in-house for deep brand building, while also being a creator and building my own community of 40,000 people online by sharing about life abroad. My perspective and a 360-degree view of campaigns give me the edge to lead with brand story, while finding and connecting with the right communities.

With every project, I bring strategies that work in today's digital landscape. For end-to-end executions, I activate my network of creators, designers, and partners to deliver the highest quality standards—whether that's content shoots, merch drops, PR boxes, or integrated campaigns that span from web to email to social. The goal is to be an extension of a brand in this fast-changing landscape, while leveraging social and digital to create measurable business impact and sustainable growth.

Proud to have worked with: