The Challenge: Atlanta hosting Super Bowl LIII was a massive moment for the city—and I was super excited to be part of this historic event while working with the Sparkloft Media team on the Host Committee's social media. We needed to be Atlanta's digital voice during one of the most-watched events globally, managing crisis communication and real-time updates across Instagram, Facebook, and Twitter for millions of fans.

Social Media Strategy: As part of the Sparkloft Media team, we developed a multi-platform strategy positioning Atlanta as the ultimate host city. We created a Facebook group for superfans, used Twitter for real-time communication and Super Bowl conversations, posted daily stories leading up to game day, and curated fan-generated content for Instagram highlights.

Real-Time Execution: I was onsite at Mercedes-Benz Stadium documenting behind-the-scenes content and managing live updates, fan questions, and crisis communication during this high-stakes event. The energy was incredible as we showcased Atlanta's hospitality to millions of fans worldwide.

Role: Social Media Host Committee Team Member, Content Creation, Community Management, Real-Time Engagement, Crisis Communication, Event Documentation

Growth: Over 2 million comments on game day across all platforms and account growth of 19K followers within the Super Bowl game day period.