The Challenge: Citrus Magic needed to drive brand awareness for their new 2pk Solid Air Fresheners launching at Target in Bamboo Rainforest and Orange Blast scents while promoting a limited-time 20% offer. The challenge was creating a campaign that would break through the crowded home goods space and connect with Target shoppers during this promotional window.

Influencer Strategy: We strategically worked with 11 micro influencers and 2 Target-specific Macro influencers with a total collective reach of 450K+ followers to create authentic, thumb-stopping content for Target shoppers

The micro influencers provided genuine, everyday home content showcasing real odor solutions, while the macro influencers brought broader reach and Target shopping expertise to drive awareness. Our approach focused on demonstrating the 2pk convenience while driving traffic to the Target Citrus Magic page and maximizing the promotional savings opportunity.

Role: Influencer Outreach, Influencer Coordination, UGC Management, Brief Development, Content Strategy

Influencer Total & Deliverables: 12 influencers with multi-format content on LTK, Instagram Reel, and Stories.

Total Organic Impressions: 105,000+ organic impressions.