The Challenge: For celebrity entrepreneur and Slutty Vegan founder Pinky Cole's cookbook launch, we needed to create a show-stopping PR box that would capture the attention of 30 prominent cookbook authors, foodie influencers, and celebrities. The challenge was conceptualizing attention-getting, high-quality kitchen items that would create an unforgettable unboxing experience and generate meaningful buzz around the cookbook release.

Creative Strategy: Working closely with Atlanta Merchandise Group, I drove the creative direction and carefully selected high-quality kitchen items that would resonate with food industry tastemakers and create shareable moments across their platforms which featured custom spatulas, measuring cups, drinks, whisks, aprons, etc.

Execution Process: I collaborated with graphic designers, vendors and the internal SV team to bring the vision to life within the cookbook launch timeline. Every detail was planned to ensure the boxes would make a strong branded first impression and encourage organic social sharing from influential recipients.

Role: Creative Conceptualization, Creative Direction, Budget Management, Vendor Coordination, Product Sourcing, Project Management, Brand Strategy

Campaign Impact: Successfully delivered 30 high-impact PR boxes to prominent food industry influencers and celebrities, creating a premium unboxing experience that aligned with Pinky Cole's cookbook launch strategy and generated organic social media coverage from influential recipients