The Challenge: For celebrity entrepreneur and Slutty Vegan founder Pinky Cole's cookbook launch, we needed to create a show-stopping PR box that would capture the attention of 30 prominent cookbook authors, foodie influencers, and celebrities. The challenge was conceptualizing attention-getting, high-quality kitchen items that would create an unforgettable unboxing experience and generate meaningful buzz around the cookbook release.

Creative Strategy: Working closely with Atlanta Merchandise Group, I drove the creative direction to source and select high-quality kitchen items that would resonate and create shareable moments on social media.

Role: Creative Conceptualization, Creative Direction, Budget Management, Vendor Coordination, Product Sourcing, Project Management, Brand Strategy

Campaign Impact: Successfully delivered 30 high-impact PR boxes to prominent food industry influencers and celebrities, creating a premium unboxing experience that aligned with Pinky Cole's cookbook launch strategy to generate organic social media coverage.