I lead the strategy and love being hands-on to create assets with established guidelines and frameworks. For more specialized and complex projects, I bring in additional creative professionals for advanced budgets, if needed. You get personalized and hands-on attention without the agency markup!

We start with a brand questionnaire so I can understand your goals and who you're trying to reach. From there, I create a strategic brand framework based on any pain points to communicate your brand, meeting your customer where they are.

Every campaign starts with clear target metrics - whether that's follower growth, engagement, clicks, website visits, or email signups. I work backward from your goals and reverse engineer the strategy to get you there.

Each report comes with recommendations and learnings to give insights into your audience to refine and focus only on what works!

It depends on the project and any specific deadlines you have. I dedicate focused blocks of time to research and dive into your brand, and understand your audience to create content that resonates. Content can be created and delivered in as fast as 2 weeks.

I've worked across CPG, tech, travel, food, beverage, and more, but I mainly specialize in lifestyle marketing.

The beauty of social media is that the same strategic principles apply across industries - it's all about understanding what content performs in your space and what is currently resonating with your specific community.

Your completed brand questionnaire and any existing brand guidelines you have. Don't have guidelines yet? No problem - I can help you develop them, especially to be more current and refreshed!

I'll also need to know about any additional budget for paid media, influencers, or UGC marketing that would be added to the strategy.

That's always top of mind for me - every piece of content is designed to work harder for you so it can be evergreen and translate beautifully across your website, email, paid campaigns, and beyond organic social.

Smart repurposing means you get maximum value from your investment and content that keeps performing long-term.

Yes, and it's where you see the best results! When your content flows seamlessly across all channels, you create a cohesive brand experience that resonates, and with lots of data to access.