Bahati Brands · Portfolio

Writing samples

Brand voice across formats — from scroll-stopping social to elevated travel storytelling and long-form brand editorial.

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Social media | CPG & Retail 13 samples

Short-form, platform-native copy written to stop the scroll — launches, teasers, retailer pushes, and personality-led moments for Citrus Magic (Oct 2024 – Aug 2025). Each pairs the caption with the graphic it ran alongside.

Teaser — Citrus Magic graphic
Teaser·Citrus Magic·February 25, 2025

Sneak peek alert! 👀 Something sweet, tangy & tropical is launching March 1st! Any guesses? 🌺🌴

#citrusmagic #newscent

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Product launch — version 1 — Citrus Magic graphic
Product launch — version 1·Citrus Magic·March 1, 2025

It's here! The first of its kind in the air-freshening world has officially arrived. Meet Dragonfruit 🌺🌴 A whole lot of Spring refreshing, but this time hold the straw! The smell of your craft drink fav now freshens up spaces for 7 hours straight with up-cycled citrus, and odor-eliminating oils, creating true nose yum! Get it now on Amazon (more retailers to drop soon, so bear with us 👀) 🛒 #linkinbio

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Product launch — version 2 — Citrus Magic graphic
Product launch — version 2·Citrus Magic·March 3, 2025

Tropical paradise in one Dragonfruit spritz 🏝️ Juicy pink guava mingles with iced dragonfruit while tangy passionfruit dances with sweet island berries and zesty citrus — think of it as your favorite fruit refresher for your senses, minus the sugar rush! 🍧

This island-inspired scent doesn't just mask odors, it completely vanishes them with our Citrus odor eliminator. Whisk yourself away to a fantasy Island with a few spritzes — your home (and everyone who visits it) will thank you! 💖 Snag your tropical getaway in a bottle #linkinbio

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Short & punchy — Citrus Magic graphic
Short & punchy·Citrus Magic·July 31, 2025

Butter yellow is cute and all but Limoncello yellow? *chef's kiss* 🍋

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Personality-driven — Valentine's — Citrus Magic graphic
Personality-driven — Valentine's·Citrus Magic·February 14, 2025

Love may not always be magic, but it can smell that way 💖

Add us to your love story to help you keep the magic alive cause we both know you need it 🫢 🪄

#HappyValentinesDay

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Personality-driven — trend-jacking — Citrus Magic graphic
Personality-driven — trend-jacking·Citrus Magic·February 20, 2025

You handle the cuddles; our Litter Paws and Solids handle the funk! 🐱🐶 Because love is blind but noses? Not so much 🫢 #loveyourpetday

Via damapurr on X

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Product-focused — collection — Citrus Magic graphic
Product-focused — collection·Citrus Magic·March 20, 2025

Fresh spring smell? Meet the roots 💐 Our 3 Spring Spray Air Fresheners are back for the first day of Spring! ☀ Meet…

🍋 Limoncello: this sunny fragrance combines shimmering white citron, pure sugarcane, sun-kissed mandarin and warm vanilla musk.

💐 Garden Party: a bright and breezy bergamot with notes of sweet honeysuckle, dew-misted hyacinth, wild mosses and tender white jasmine.

🍐 Pear Blossom: the juicy scent of ripe pears and florals swirled with tangy green apples, bergamot and lily, and notes of spice and musk.

If you didn't snag them last year, definitely give them a spritz this season! Shop now on Amazon.com 🔗 #linkinbio #springscents #cleanhome

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Product-focused — benefits — Citrus Magic graphic
Product-focused — benefits·Citrus Magic·June 24, 2025

Odors have zero chill. 🙃 Good thing our Citrus Magic® Orange Blast Solid Air Fresheners are always working around the clock 🪄

💨 Odor Vent Technology absorbs odors 24/7
🕒 Freshens for up to 45 days
🙌 Just peel, place, and breathe
🌿 Harsh chemical-free — no parabens, phthalates, formaldehyde, and more!

Drop one in your most-used spaces and let it quietly do the hard work while you get back to yours 🪄

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Retailer-focused — quiz — Citrus Magic graphic
Retailer-focused — quiz·Citrus Magic·March 27, 2025

It's that time again! Whatever your cleaning “team” personality is, we've got the perfect better-for-you solution 🧼✨

Take our quiz, then grab your perfect match at @target, @walmart, @krogerco, or @publix. Our real-time product locator will tell you which retailer has the magic near you. #linkinbio #springclean #springrefresh

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Retailer-focused — new scent — Citrus Magic graphic
Retailer-focused — new scent·Citrus Magic·May 1, 2025

New scent alert and it's a REAL peach ✨🍑

We're paying homage to our Georgia Made roots and introducing our new Citrus Magic® Georgia Peach Spray Air Freshener! This sweet little thang doesn't just smell like a dreamy southern summer day — she's also packing all that citrus powered odor-eliminating magic you all know and love! 🧡

Find your slice of Georgia heaven at Amazon, Meijer, or Walmart.com #linkinbio

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Retailer-focused — Publix BOGO — Citrus Magic graphic
Retailer-focused — Publix BOGO·Citrus Magic·May 15, 2025

BOGO Alert! 🚨 Double up and give your home all the “ahhhh's” this week at @Publix!

Load up on the whole range of Citrus Magic® products at Publix from today till 5/21!

On the lineup:
🍊 Spray Air Fresheners in Lavender Escape, Orange Blast
🔁 Solid Air Fresheners in Pure Linen, Lavender Escape, Bamboo Rainforest, Fresh Citrus, Orange Blast
🧺 Closet Solid Air Fresheners in Bamboo Rainforest, Cedar Closet
🏁 On the Go Car Solid Air Fresheners in New Car Fresh, Wild Cherry
🌿 NEW Spray: Citrus & Sage

We can smell the savings! Can you? 🙃

#publixdeals #bogo #publix

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Event / festival — Citrus Magic graphic
Event / festival·Citrus Magic·April 11, 2025

ALL ABOARD KENNESAW FRIENDS! 📅 Citrus Magic® is coming to the Big Shanty Festival and bringing scents SO sweet, they'll brighten your entire spring! 🫢 🍊

Stop by our booth in Downtown Kennesaw to experience our NEW Fruity Sprays Collection IRL, and take home FREE Fresh Citrus and Orange Blast Spray Air Freshener samples. The goodies don't stop there — we'll be having an hourly raffle for booth visitors to win the freshest giveaway basket! 🎁

When: 📆 Saturday-Sunday, April 12th-13th
Where: 📍 Downtown Kennesaw, Georgia

Join us for a day of family fun! ✨

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Brand moment — holiday — Citrus Magic graphic
Brand moment — holiday·Citrus Magic·March 8, 2025

Happy International Women's Day! 💖 Citrus Magic® sparkles with the brilliance of so many amazing women (and more!) behind the scenes! ✨ Here's to celebrating women everywhere who sprinkle their magic daily! 🧡🌟 #InternationalWomensDay

#meettheteam #womenempowerment #citrusmagic

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Luxury & travel

An elevated, evocative register — sensory, unhurried, and aspirational. Written to make a reader feel a place before they book it.

Luxury & travel pieces go here.
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Corporate blogs

Polished, on-brand long-form that translates strategy into clear, credible storytelling for a company's audience.

Corporate blog pieces go here.
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SEO writing

Search-optimized content that ranks without reading like it was written for a robot — keyword-aware, genuinely useful.

SEO pieces go here.

Let's make something that doesn't blend in.

hello@bahati-brands.com

Atlanta, GA · Serving globally