Behind The Good Stuff ATL

Hey! I'm Bahati 👋

I'm a creative strategist and content creator behind @thegoodstuffatl. For 7+ years, I've worked on both the creator and brand side – building my own community of 40,000+ followers while helping brands create content that attracts their ideal audience.

I take what makes your business amazing – the experience, service, food, or vibe – and translate it into content that stops the scroll and creates new and loyal customers.

SERVICES

SERVICES

  • Schedule an in-person shoot to get 20-25 pieces of video and photo content ready to post that capture your brand’s offerings.

    Perfect for refreshing content, product or service launches, seasonal campaigns, or when you need professional content fast across all platforms.

    Starting at $2000 | Delivery in 2 weeks

  • Turn your events, pop-ups, and grand openings into captivating content that extends the energy and excitement beyond the day itself.

    Starting at $1,000 | Event day + 48-hour delivery

  • Get immediate clarity on your branding with a 1:1 session on social and content positioning, and walk away with a custom guide you can implement right away.

    Starts at $180

  • Navigate the changing digital landscape with a complete brand refresh that positions you for new and updated content strategies. Perfect for brands ready to adapt to algorithm changes and evolving audience expectations.

    You'll receive a comprehensive strategy deck with competitor analysis and a 90-day implementation plan for organic, paid, and influencer/UGC marketing.

    Starting at $1500 | Delivery in 2 weeks

  • Execute a focused campaign with 5-10 micro influencers and UGC creators with end-to-end management, including selection, brief creation, negotiations, contract management, and results reporting.

    Perfect for brands who need campaign support with a hands-off experience.

    Starting at $1,850 | 3-4 weeks

  • Create trendy branded merchandise for your community to wear and share - perfect for giveaways, customer rewards, or to create buzz on social. I work with Atlanta Merch Group to handle everything from design to delivery. Complete with discounted rates and hands-off vendor coordination.

    Starting at $2000 | 4-6 weeks

Not sure where to begin? Let's find your perfect starting point.

Book a Free Discovery Call

Have a specific project in mind?

Send over details of your brand and project, or email me directly at hello@bahati-brands.com to chat about how I can help!

FAQs

  • Absolutely! Packages are all custom, with starting rates to give you an idea of the project investment, and can be tailored to the specific deliverables and specific results you’re looking for.

  • I lead the strategy and love being hands-on to make the content with established guidelines and frameworks. For more specialized and complex projects or in-person shoots, I bring in a content production assistant and work with a graphic designer and paid media specialist for advanced budgets, if needed. You get personalized and hands-on attention without the agency markup!

  • We start with a brand questionnaire so I can understand your goals and who you're trying to reach. From there, I create a strategic content framework - mood boards, content themes, brand voice - that feels authentically you while connecting with your ideal customers.

  • Every campaign starts with clear target metrics - whether that's follower growth, engagement, clicks, website visits, or email signups. I work backward from your goals and reverse engineer the strategy to get you there.

    Each report comes with recommendations and learnings to give insights into your audience to refine and focus only on what works!

  • Your completed brand questionnaire and any existing brand guidelines you have. Don't have guidelines yet? No problem - I can help you develop them, especially to be more current and refreshed!

    I'll also need to know about any additional budget for paid media, influencers, or UGC marketing that would be added to the strategy.

  • That's always top of mind for me - every piece of content is designed to work harder for you! I create content with the end in mind, whether it's evergreen, seasonal, trend-based, etc. that can also translate beautifully across your website, email, paid campaigns, and beyond organic social.

    Smart repurposing means you get maximum value from your investment and content that keeps performing long-term.

  • I work with partner networks or source creators directly for targeted local projects. This gives the flexibility to find the right people who align with your brand, while finding influencers with strong engagement and access to your target community.

  • Yes, and it's where you see the best results! When your content flows seamlessly across all channels, you create a cohesive brand experience that resonates, and with lots of data to access.

  • I've worked across CPG, tech, travel, food, beverage, and more, but I mainly specialize in lifestyle marketing.

    The beauty of social media is that the same strategic principles apply across industries - it's all about understanding what content performs in your space and what is currently resonating with your specific community.

  • It depends on the project and any specific deadlines you have. I dedicate focused blocks of time to research and dive into your brand, and understand your audience to create content that resonates. Content can be created and delivered in as fast as 2 weeks.