The Challenge: We needed to execute a strong and successful launch plan to spread brand awareness of a newly launched streetwear brand and get into the racing community to maximize conversion impact directly to the Shopify merch site.

Influencer Strategy: We partnered with street racing and biking professionals who had strong communities of 100K+ followers to execute an influencer campaign and content shoot. We also utilized musician and celebrity, Kap G, to hero the lifestyle images. This collaboration captured comprehensive photo, video, and graphic assets that we strategically used throughout the entire launch campaign.

Content Strategy: We leveraged trending content, lifestyle photography, videography, celebrity and influencer collaborations across both Instagram and TikTok to grow our following within the streetwear and racing community. This approach drove brand awareness and created a direct funnel to the Shopify site for purchase conversions.

Role: Campaign Lead, Social Media Strategy, Project Management, Influencer Coordination, Content Development, Launch Strategy

TikTok Growth: Grew organically to over 1,000+ followers within 7 days from launch at a 750% growth rate from account creation.

Highest Performing Video: 150k+ views in two weeks.

Website Traffic: 2,000% increase in Shopify site traffic within two weeks upon launch.

Direct sales: Sales increased by 350% within one week in TikTok after having the link in bio tool.