The Challenge:

What started as last year's April Fool’s joke became a reality when Citrus Magic® created a limited edition Unicorn Toots Air Freshener to be sold exclusively on Walmart.com.

The unique challenge was marketing a formerly fictional product during April Fools’ season while targeting millennial families to want fun, personality-driven scent and odor-eliminating solutions for their homes.

Influencer Strategy: Partner with Micro & Nano Family Influencers to share about the product on April Fools’ Day in the form of skits and family-friendly prank content while sharing about the limited edition product that’s better-for-you, kid safe, and pet safe. We also seeded out 50 PR boxes to influencers before the launch to engage with the product and join in on the fun on socials.

Organic Content Strategy: We rolled out a series of content, which included giveaways, treasure hunts, memes, and cheeky community engagement to entertain the audience and speak to the mystery of what the audience could imagine Unicorn Toots to smell like.

Role: Influencer Coordination, Social Media Management, Visual Direction, Community Management, Copywriting, Product Seeding, PR Box Coordination