The Challenge:

What started as last year's April Fool’s joke became a reality when Citrus Magic created a limited edition Unicorn Toots Air Freshener to be sold exclusively on Walmart.com.

The unique challenge was marketing a formerly fictional product during April Fools season while targeting millennial families to want a fun, personality-driven odor solutions for their homes.

Strategy: Partner with Micro & Nano Influencers to share about the product on April Fools Day in the form of skits and family-friendly prank content while sharing about the limited edition product.