Creative and social media strategist — agency, in-house, and creator experience.
Senior social strategy, creative direction, and leadership support for agencies and founder-led brands in CPG, entertainment, travel, and retail.
Available for freelance and fractional engagements.
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Over 50+ Campaigns Managed
Integrated digital campaigns across web, social and email.
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7+ Years of Experience
across various industries from CPG, Retail, SAAS, Fintech, Food & Beverage
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Consumer Journey Focused
Keeping the brand and consumer insights top of mind.
Services
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Comprehensive social media strategy tailored to your business goals—whether that's reach, brand awareness, follower growth, or paid optimization.
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Direction across video, photo, graphic, and physical creative, from campaign concept through production and delivery.
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End-to-end creator programs: sourcing, tiering, briefing, negotiation, usage rights, and performance reporting.
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Develop cohesive design systems, visual guides, and messaging frameworks that deliver clear positioning to keep your content visually consistent and brand personality focused.
Case Studies
Case Studies
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Atlanta Super Bowl Host Committee — Super Bowl LIII Command Center
Pre-approved NFL messaging built ahead of the game, then monitoring, moderating, responding, and capturing live content on game day from a 50+ person command center. 10M+ campaign impressions · 6M+ inbound comments in 10 days
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Walmart x Citrus Magic® Unicorn Toots Launch
An April Fool's joke that became a real product on Walmart.com. The campaign brought in 52 nano and micro family creators to make the launch feel like an inside joke everyone was already a part of.
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![Target x Citrus Magic® - 2pk Solid Air Freshener Launch]()
Target x Citrus Magic® - 2pk Solid Air Freshener Launch
A new SKU landing in Target on a tight promo window. The campaign split the creator roster into two tiers: micro creators for credibility and Target-native macro creators for reach.
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Veggie Wash® — Social Media Management & Influencer Program
Ongoing social media management and launch of the brand's first always-on influencer program and paid ads tied to seasonal campaigns across Meta and TikTok.
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Pinky Cole Cookbook Launch | Creative & PR Influencer Box
A promotional launch for Pinky Cole's cookbook, built around a creative PR gifting package sent to celebrities, influencers, and vegan-focused creators.
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Beverly Hills CVB | Social Media
A destination known for being exclusive, working to read as welcoming. A UGC strategy built on #lovebevhills put real visitors on the official page in place of polished brand imagery.
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B2B | Social Media Management | Branding
Brand identity, SEO, and social content for B2B companies, including a full identity build for Atlanta Merchandise Group and organic social management for SetHero, a SaaS platform for production companies.
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Street Wear Merch Launch | TikTok Focus
A streetwear label with zero audience, launching into the street racing world. A TikTok and Instagram launch built around racing pros and celebrity talent, driving straight to Shopify.
Hi, I’m Bahati!
Glad you're here. I'm a creative and social strategist based in Atlanta. I studied Branded Entertainment at SCAD and have spent the past 7+ years building social-first campaigns across CPG, mass retail, travel and tourism, food and beverage, tech and live events.
I work across strategy and execution: go-to-market launches, creator programs, and social-digital ecosystems rooted in storytelling and branding. I've been on all three sides of this industry: agency, in-house, and creator, which gives me a 360 degree view of how social really gets made and keeps me moving at the pace this space asks for.
“Bahati brought such creativity and energy to every project. She truly understands what drives engagement in the influencer space. Incredibly organized and detail-oriented, which made even the most complex campaigns feel seamless.”
-- Sherri Langburt, CEO, BabbleBoxx | Influencer Agency
